Prime Video.

Project: Amazon Prime Video Social Channels
Role: Executive Creative Director
Skills: Design Direction, Social Design Strategy, Production
Agency: Movement Strategy

Executive Creative Director and design lead across all ideation and content production on Prime Video's Social Channels including Instagram, Facebook and Twitter. Shorty Award winner for Brand Identity.

During my tenure at Movement Strategy, I had the privilege to lead the creative team in charge of Prime Video's social content. From day one as an Associate Creative Director, to CD, ECD and Head of Creative. Overseeing a diverse and immensely talented team of copywriters, art directors, designers, editors and creative leads, we designed and instilled the necessary internal processes to delivery 250-300 monthly posts. From ideation to execution, I oversaw the account's followers grow by millions during my time on the account. Leading to multiple awards for the brand and aiding in Movement Strategy in winning Small Agency of the Year. The work on Prime Video paved the way for further accounts within the Amazon family and Original IP Titles.

DESIGN SYSTEM
Developing a system and process necessary to retain the brand's voice during high production rates.

VOICE + TONE
We meticulously developed a social persona that allowed the team to ideate and produce with our brand voice in mind.

CAMPAIGNS
We worked with various departments within Prime Video to develop and pitch campaigns to push the platform on social and beyond.

ORIGINALS
Creatively led the content for some of Amazon's biggest originals.

EXPANDING IP
The team grew as we led the creative on original shows like Yearly Departed and The Boys for multiple seasons worth of creative content.

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